350.org Unites Activists From Around The World

If you want to see the beauty of Wikinomics in action and be inspired by a great network of people, check out www.350.org. It is an international campaign devoted to uniting the world around solutions to the climate crisis—the solutions that science and justice demand.

The goal is to organize activism in a new way—everywhere at once. In October 2009, 350.org coordinated 5200 simultaneous rallies and demonstrations in 181 countries. CNN called it the “most widespread day of political action in the planet’s history.”

This year the day of action was October 10, 2010, also known as10-10-10.  More than 7,000 climate action events were scheduled in 188 countries around the world as part of “The Global Work Party.” The goal was to eclipse the 2009 events and be the largest day of environmental activism in history.

Reports of activities from around the world are now flowing in to the 350.org site, and I encourage you to see the many initiatives that groups took part in.  In Rome, 1000 people ran the 10+10+10 = 30km Sea Marathon. In Ballycastle, Northern Ireland, a multi-cultural group of families came together for the weekend to build raised permaculture beds at a community peace and reconciliation site.

In Bauchi, Northern Nigeria, an orchard planted about 7 month ago for the 10/10/10 event was unveiled at Government Girls Unity College. The State Director of School Services, Mrs. Asma’u Fate, told the students “the climate change clubs member would be given 5 minutes each week to speak to and enlighten their peers about climate change.”

In Gunnison, Colorado, Western State College students and community members helped build the first net-zero Earthship home in the community.  It brought together low-tech building methods, local natural and recycled materials, solar electric and thermal generation, water harvesting and recycling, food production and thermal mass heating/cooling all under one roof.

In Ankara, Turkey, cyclists took to the street to promote sustainable transportation and urge politicians to take strong action on climate change.

In Chumey, Bhutan, young people cleaned up their river and displayed their 350 quilt calling on global leaders to pass clean energy policies.

In Querétaro, Mexico, the main streets were closed to normal traffic to encourage the use of the bikes as an alternative to cars. Tree seedlings were donated and the use of a solar oven and solar heaters were demonstrated.

It was a day of remarkable environmental activism.

Don Tapscott

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Don Tapscott, one of the world's leading authorities on business strategy, is Chairman of Moxie Insight. He was founder and chairman of the international think tank New Paradigm before its acquisition 2007. Read more about Don.