Getting Out The Vote – There’s an App For That

Last week I had a conversation with the Toronto Star about a Facebook app being used by California Democrats to mobilize supporters in the run-up to this week’s mid-term elections. The app, called Friend Out the Vote, is designed to sift through a user’s friends list, match it with friends’ party registrations and affiliations and voting histories, and develop a list of people who vote Democrat but don’t vote regularly. I talked about why Facebook apps alone are not enough to build credibility with today’s tech-savvy users, especially when the apps are the online equivalent of direct mail. Politicians need to engage in genuine conversation, build relationships and use the Web as a platform to solicit public input into policymaking.

Read the full article in Toronto Star.

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Anthony D. Williams is a best-selling author, speaker and consultant who helps organizations worldwide harness the power of collaborative innovation in business, government and society. Read more about Anthony.