Why Did we Ignore Obama’s Social Media Lesson

After watching how Barack Obama revolutionized campaigning for the digital age, it’s bizarre that, nearly three years later, the parties in our election all ran old-style campaigns of the broadcast era.

The upshot was a social media vacuum that was filled by many voters, primarily young adults, who took the election into their own hands. Using tools such as Twitter, Facebook and YouTube, Canadian activists disrupted the traditional Canadian campaign, and the NDP was largely the beneficiary.

Read the full article in The Globe and Mail.

Don Tapscott

Article written by

Don Tapscott, one of the world's leading authorities on business strategy, is Chairman of Moxie Insight. He was founder and chairman of the international think tank New Paradigm before its acquisition 2007. Read more about Don.