Macrowikinomics is now available in paperback! 
Despite the advancements of modern medicine, our basic approach to healthcare has remained unchanged for centuries. It assumes that physicians are smart and patients aren’t. Doctors wait in their office or hospital for sick people to come to them in order to be told what to do. Traditionally, patients have been passive and ill-informed, playing little or no role in deciding their own treatment.
Read the full article at Social Media Week.
