Memo To Merck: Rethink Big Pharma!

In a fascinating article in the Wall Street Journal, Don Tapscott, co-author of Macrowikinomics: Rebooting Business and the World, notes that in last five years the rate of business model innovation has not accelerated. Overall, the gains have been modest.

In the article, Tapscott offers to help out five struggling industries– big pharma, music, financial risk management, green manufacturing and health care—with interesting suggestions as to how they should rethink their business models.

Read the full article in Forbes.