It may have begun as a music and film festival, but the South by Southwest (SXSW) extravaganza which kicks off in Austin, Texas on Friday has now become a key venue for discussion about connected businesses, technology and new media in business and society.
Among the speakers this year is Don Tapscott, the Digital Economy author and consultant, who will kick off the event with a talk entitled “Rethinking Civilisation for the Social Age”.
I caught up with Tapscott, author of 14 books, most recently Macrowikinomics, earlier this week and asked him what he would be talking about at SXSW. Here is a summary of what he told me.
Read the full post in the Financial Times.