Young People Are The Most Active Online Reputation Managers

A new report says that a growing portion of adult internet users are concerned about their digital online identity.  More than half (57%) of internet users over age 18 say they have used a search engine to look up their name and see what information was available about them online, up from 47% who did so in 2006. And a big surprise: Despite their reputation for being reckless with their online reputations, it turns out that young adults, what I call the Net Generation,  are the most active online reputation managers.  More than any other age group, they care about what others can see or read about them.

Read more:
Young people are the most active online reputation managers